Discussion post #3

Coca-Cola’s advertising campaign is a historical part of American history. Coca-Cola was developed in 1886 by a pharmacist named John Smith Pumberton.  Soon after that Coca-Cola began its journey into the brand it has become today.  It is one of the world’s most recognizable products with sales in over two hundred countries. Coca cola is not only seen as a product, but a device linking generations together throughout the years. Coca-Cola sells you nostalgia, a promise of a more innocent tomorrow through its many forms of advertising. 

One of the very first advertisement strategies used by coca cola was the appeal to; the need for prominence. Many of the first advertisements used by coca cola in the early nineteen hundreds relied heavily on young innocent looking, and well-dressed women to see their product.  This first advertisement dawns Hilda Clark, a famous music hall performer! The first face of Coca-Cola was the famous music hall performer Hilda Clark.   This painting shows a predominately known figure at the time sitting next to a table.  As she is leaning against the table you notice to the left of her face a collectors plate displaying the famous Coca-Cola inscription font. The use of colors is very important in this ad, because it captures your attention with the dark red back-ground. Then with the use of white lettering the picture grabs your eye, and for a moment you aren’t sure if what you are looking at is a classical art piece or a Coca-Cola ad.  It’s interesting that so early on in coca colas advertising campaign this appeal to prominence was being used.  In many present day Coca-Cola advertisements you will notice this trend of young innocent looking women posing next to or with a coke can in hand.  It just goes to show you that it is one advertising approach that has been proven effective even over a century ago.

Doing this activity really allowed me to see that my biggest weakness is staying on topic, and making sure everything is linking to the thesis.  Also I could really use a grammar lesson or two! I tried my best to fix some errors, but I have forgotten a lot of the rules!  Another thing I noticed about my writing is my transitions can be a little choppy.

Orianna Akre