I don't agree with this ad : “Men basically donʼt live in a world in which their bodies are routinely scrutinized, criticized, and judged; whereas women and girls do. This doesnʼt mean that there arenʼt stereotypes that harm men; there are plenty of stereotypes that harm men, but they tend to be less personal, less related to the body. Men, in general, donʼt experience the emphasis on appearance that women can never escape.”
I believe that men now a days have become also well aware of the advertisement that are forcing many of them to become physically active and attractive. As it is seen in this Abrecrombie & Fitch Male Ad. Males are also being used as sex symbols to attract male consumers but through possible female consumers. Women could see this add and believe that their significant other should start working out to look as good as the model in the ad. She can then start persuading her significant half to acquire the body of the model to look as good as him. Its clear that the model is also being used to attract the summer line of clothing but he is also being referred as "SUMMER hotter than other" meaning some men look better in these jeans than others but only if you can look as good as him. Therefore I believe that men are equally thrashed by advertisements to encourage them to be better looking in regards to their appearances and become far better than their average no six pack neighbor next door.
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