"Jesus is a brand of jeans" an article written by Jean Kilbourne, published in the New Internationalist magazine. whose audience are mostly educated people who are socially aware and involved. Concerned about stuff like Human rights, their environment, politics, travel, education and the world around them. This article speaks to all people. Everyone is a victim of advertising. She uses a lot examples of advertisements to show the tactics of the ads and how they convey their message. She uses diction calling these ads tasteless and provocation using words to provoke readers saying that these ads are used with our deepest emotions in mind and we don't realize it. Her strategy was to show that it effects all of us one way or another we are all victims and fall for what these ads are selling us.
2 comments:
I think you're on target audience-wise but will want to get more specific if you continue on with this analysis (in terms of expanding on the essay's appeal -- I can see what you mean, but there IS a target audience that's more narrow than "all people".
You say "everyone is a victim of advertising" -- is this your conclusion or Kilbourne's? As written, it appears to be yours. That said, there isn't a clear thesis/thesis-like statement here, and this statement feels the most like a thesis.
***Stay in present tense at all times (her strategy IS, as opposed to WAS).
Shut up stupid
Post a Comment