Thursday, February 9, 2012

Blog Assignment #2 (Due Wednesday, 2/15)

Choose one of the following quotes from Jean Kilbourne (Killing Us Softly 4) and comment on it (whether you agree or disagree). Why do you agree or disagree with her claim? What kind of advertising can you think of/find that helps illustrate your position? 

Choose one or two ads (obviously, they need to be the kind you can link to in an online environment) that will help strengthen the point you're making and link them in your post (just use the "Link" button underlined in blue, above).
You should comment on the ad(s), explaining why/how these images help contribute to your belief/claim.


***There's no one "right way" to do this; you should respond to Kilbourne and explain you response, post the ad(s), and explain how they illustrate/mirror your response to Kilbourne. If you do this, you're good to go.

Quotes:

1. “Women’s bodies are still turned into objects, into things… and turning a human being into a thing is almost always the first step towards justifying violence towards that person.”

2. “Men basically donʼt live in a world in which their bodies are routinely scrutinized, criticized, and judged; whereas women and girls do. This doesnʼt mean that there arenʼt stereotypes that harm men; there are plenty of stereotypes that harm men, but they tend to be less personal, less related to the body. Men, in general, donʼt experience the emphasis on appearance that women can never escape.”

3. “At the same time that we allow our children to be sexualized, we refuse to educate them about sex. The United States is the only developed nation in the world that doesnʼt teach sex education in the schools. And our children pay a very high price – we have the highest rates of teen pregnancy and the highest rates of sexually transmitted illnesses by far in the developed world.”

4. “On the deepest level, the obsession with thinness is about cutting girls down to size. Now one could say this more vividly than this relatively new size in womenʼs clothing, size 0 and size 00. Imagine a man going into a clothing store and asking for anything in a size zero, but our girls are taught to aspire to become nothing.”

5. “When bondage is used to sell [various products], we can say that pornography has become mainstream.”

1 comment:

Lisa Alfonzo said...

“On the deepest level, the obsession with thinness is about cutting girls down to size. Now one could say this more vividly than this relatively new size in womenʼs clothing, size 0 and size 00. Imagine a man going into a clothing store and asking for anything in a size zero, but our girls are taught to aspire to become nothing.”

I do agree with this post for several reasons. The famous designer Karl Lagerfeld has promoted the illegitimate claim that size-zero models are better at selling products than models at healthier weights. Our culture is struggling with a problem of extremes, and if the media’s beauty ideals return to a more balanced vision of naturalness and health, then perhaps it will encourage the same in the general population. I think that nowadays we are bombarded with images of impossible perfections that feed on our insecurities, driving people to dangerous dieting, plastic surgeries, and in the extreme case, anorexia ending in death. Too-thin, too-young models represent american culture where people are afraid of embracing beauty as a thing of depth and variety that spans across all ages, races, and shapes. The new female beauty ideal starts with changing the sample size from zero. This is not only an issue when it comes to advertisement for clothes. Even other products embrace being a size zero like this ad for diet pepsi (http://media.onsugar.com/files/2011/02/08/5/1313/13133866/6567d54835d4998e_get-the-skinny-Diet-Pepsi.jpg). I believe that the concept of beauty has always been tied to the saturation of images in a given time, and if those images are created by society, then they can be changed by society too.